Sales Battlecard

SigmaEra AI for Financial Services

$750M–$2.25B SAM across ~1,500 mid-to-large US financial institutions — and no deployed competitor in the organizational intelligence category.

Three Numbers That Matter

Total HP deal value per institution $14.5M over 3 years
Serviceable addressable market $750M–$2.25B/yr (+$1.1B–$5.6B w/ hardware & services)
Pilot to value 90 days (delivers exam-ready governance documentation)

The 30-Second Pitch

HP IQ + Sigma is a governance-native organizational intelligence platform that shows regulated financial institutions how they actually operate, decide, and coordinate — by analyzing the meetings, committees, and workflows they already run. Financial services generates more governance data than any other industry, yet no tool connects that data into decision audit trails, cross-committee visibility, or workflow automation. HP IQ’s on-device processing means banking data never leaves the endpoint — the architecture regulators demand, delivered through hardware institutions already buy from HP.

Case Scenario Snapshot

Cornerstone Commercial Bank
Profile$25B assets, 10,000 employees, 85 branches, ~1,900 meetings/week
Pilot outcome$6–9M/yr annualized customer value
HP deal value$7.3M Year 1; $14.5M three-year total
Key findings23% of risk committee agenda items duplicated across committees; credit approval routing bottleneck adding 8–12 days per deal; same 3 BSA/AML issues discussed in 14 of 16 weekly meetings with zero tracked remediation; 60–70% analytical overlap on top 50 client reviews across 3 desks

Top 3 Objections

ObjectionRebuttal
“Our data can’t leave the bank.” It doesn’t — HP IQ’s on-device AI processes locally, Sigma deploys on-prem/air-gapped, PII is filtered at ingestion. This is not a cloud platform with an on-prem option bolted on.
“We already have Bloomberg / Palantir.” They do market intelligence and data integration — neither sees how decisions flow through your committees, where coordination breaks down between desks, or why approval cycles take twice as long as they should. Different layer entirely.
“Regulators won’t approve AI making decisions.” The platform does not make decisions. It surfaces intelligence about how decisions are being made — read-only first, human-in-the-loop always, full audit trail, role-based access. This is the architecture OCC and Fed guidance is asking for.

Buyer Entry Point

Who: Chief Risk Officer or Chief Compliance Officer

Lead with: “How long does it take your team to assemble a complete audit trail for an examiner request? At comparable institutions, our analysis estimates 25+ hours per request. The platform reduces that to under 2 hours.”

Ask for: 90-day read-only pilot scoped to risk, compliance, and credit committee meetings (~200–400 meetings). No integration required, no behavior change from participants.

Competitive Positioning

No existing vendor combines meeting signal intelligence, cross-channel work pattern fusion, agentic workflow creation, on-premise/air-gapped deployment, and anonymized cross-institution benchmarking. Palantir requires $5–20M+ implementation and ignores meeting signals. Bloomberg and Kensho face outward at markets, not inward at operations. Microsoft Viva Insights is individual-level, cloud-only, with no air-gapped option. Gong does sales conversations, not governance. This is category creation — not a market-share fight.

HP IQ Integration

HP IQ is the hardware moat no software competitor can replicate. On-device AI processes meeting audio locally — transcripts and governance signals never leave the endpoint. HP NearSense captures physical presence metadata (who was in the room when a decision was made). HP Workforce Experience Platform gives CIOs fleet-wide governance visibility. For banking, this is the data sovereignty architecture that OCC guidance, FINRA supervision rules, and every institutional CISO demand.

Next Step

Propose a 90-day pilot scoped to Enterprise Risk Management or Compliance — read-only, ~200–400 committee meetings, zero integration required. Full whitepaper: vertical-finance.md for the detailed business case.